How to Integrate GHL into WordPress for a Membership Website

If you’re running a membership website, leveraging the power of a Customer Relationship Management (CRM) tool like GoHighLevel (GHL) and integrating it with WordPress can take your business to the next level. With plugins like the LC Wizard plugin, this integration process becomes seamless, allowing you to manage membership levels, automate workflows, and tag users for personalized engagement.
In this article, we’ll walk you through how to integrate GHL into WordPress for your membership website, focusing on the LC Wizard plugin and highlighting key features like tagging, custom values, and automation.

Why Integrate GHL with WordPress?

WordPress is the go-to platform for creating membership websites because of its flexibility and extensive plugin ecosystem. GHL, on the other hand, is an all-in-one CRM solution designed to streamline business operations. By integrating the two, you can:

Streamline Member Management: Centralize member information and track interactions seamlessly.
Automate Processes: Automate sign-ups, renewals, and communication workflows.
Enhance Engagement: Use GHL’s tagging and automation features to deliver personalized experiences to members.
Improve Analytics: Gain insights into member activity and website performance.

What is LC Wizard?
LC Wizard is a WordPress plugin specifically designed to bridge the gap between GHL and WordPress. With its user-friendly interface and robust feature set, LC Wizard makes it simple to integrate GHL into your WordPress or WordPress membership website. Key features of LC Wizard include:

Seamless GHL Integration: Connect your WordPress site with GHL using OAuth 2.0 for secure API authentication.
Tag Management: Automatically tag users in GHL based on their actions on the website.
Custom Values: Sync and update custom fields directly in GHL for better member profiling.
Automation Ready: Trigger workflows in GHL from actions taken on WordPress, such as form submissions or purchases.

Learn more about it from WordPress.org.

Steps to Integrate GHL into WordPress Using LC Wizard

Install and Activate LC Wizard

– Log in to your WordPress dashboard, navigate to Plugins > Add New, and search for LC Wizard plugin.
– Install and activate the plugin.

Connect LC Wizard to GHL
– Navigate to the LC Wizard settings in your WordPress dashboard.
– connect to your GHL account.

Set Up Membership Levels
– By the “LC Wizard” plugin, you can create memberships inside WordPress but backed by GHL tags
– for each membership, 4 tags will be automatically generated for
1. membership tag
2. payment failure tag
3. suspended tag
4. cancellation tag
– By these 4 tags you can automate the access for your members.
– And the tags can be manipulated inside GHL workflows.

Protect Content for Members
– Use GHL tags to restrict pages exclusively for paid members.
– Protect your content and course access using GHL tags.
– To manage course enrollment, simply update the relevant tag in GHL, and the changes will take effect automatically.

Sync Custom Values
Custom values in GHL allow you to use GHL data like WordPress options. Set your company data inside GHL custom values and use them inside WordPress by a simple shortcode.

Sync Custom Fields
In addition to basic contact fields, you can sync any number of custom fields with WordPress and display their values to personalize content for members using simple shortcodes. These custom fields can also be updated through WordPress forms, such as Contact Form 7.

Woocommerce Automation
Automate the woocommerce purchase with GHL by
– Dynamic tagging based on product purchases
– Sync order and product data to CRM custom fields or contact notes
– Trigger campaigns and workflows upon successful transactions

Common Use Cases for GHL and WordPress Integration

Course-Based Membership Sites
– Tag members based on the courses they enroll in.
– Automate drip content delivery through GHL workflows.

Subscription Services
– Sync payment statuses with GHL to manage subscriptions.
– Send renewal reminders or special offers.

Community Platforms
– Use tags to segment members based on activity levels.
– Automate engagement emails to inactive members.

Integrating GHL into WordPress for your membership website can unlock new levels of efficiency and personalization. With the LC Wizard plugin, the process becomes straightforward and highly effective. From tagging users to automating workflows and syncing custom values, this integration empowers you to deliver a seamless and engaging experience for your members.

Start integrating GHL with WordPress today and watch your membership site thrive!